website RESUME

Fanny Octafiani

brand & marketing

Bio

Hi there! I'm Fanny, I am a brand & marketing enthusiast.

I have been consistently liking and working in the Marketing world 2,5 years since I graduated with a bachelor's degree in University of Indonesia, Communication Studies.


Over the course of my career, I have developed proven marketing management skills, brand strategy, campaign operations skills and worked with small and large company including Realfood Indonesia.


Shopee Indonesia

KOL Marketing Internship, June - Aug 2019


  • Assist the marketing team in daily task: monitor the KOL(s) social media
  • Developing creative strategy for the monthly campaign





Work Experience


Realfoood Indonesia

KOL & Media Production Officer, June 2020 - Aug 2021


  • Finding new Micro & Macro Influencer for every month's campaign
  • Developing creative strategies & Livestream and Production Content
  • Creating unique brief for KOL to deliver the key message to the audience


Realfoood Indonesia

Brand Marketing of Realfood Jelly, Aug 2021 - Aug 2022


Brand Marketing Strategy & Partnership Specialist of Skindoze, Aug 2022 - Jan 2023


Brand Marketing Strategy & Partnership Specialist of Nutropics, Jan 2023 - Mar 2023


  • Developing strategies and marketing campaigns across online and offline platforms & media.
  • Define product strategies & future brand road maps.
  • Managing partnership and collaborations with other brand partner and community.
  • Planning and execution of offline event/ promotion.
  • Working with external agency to support the campaign

Expertise

  • Brand
    • Marketing Communication
    • Creative Project Management
    • Campaign Execution
    • Delivering NPL (New Product Launch) Communication


  • Sales
    • Barter Partnerships
    • Consignment Partnerships
    • Bundle-selling Partnerships



  • KOL
    • Creative Briefing
    • Creative Production Content
    • Segmenting KOLs for targeted audience


  • Media Buying
    • Planning and targeting
    • Maximizing Budget
    • Negotiating and Bargaining



work samples

Launching Day Activation

I worked with internal departments to create a memorable brand launching experience. We gather along with KOL, Media Partner, and other Invitees to celebrate the born of the new baby brand.

work samples

BA Collaboration

I developed a new something fresh and more aligned idea about the project with third parties (including Brand Ambassador & other media platforms) with their new business direction and campaign. Those includes making the unique copywriting, catchy product knowledge, storytelling brief. This work sample presents: Tokopedia Mantul House with Ji Chang Wok and Realfood Jelly

Simple Smartphone Frame
Simple Smartphone Frame

work samples

KOL & BA Management

I managed KOLs in Indonesia to present Realfood's new brand image. It includes searching the right KOL for the campaign and assisting on the production day with KOL.

work samples

Campaign Collaboration

Simple Smartphone Frame

I developed a new creation and collaboration with other parties (mostly with our biggest selling channels, online ecommerce) based on the scheduled campaign & communication.

work samples

Campaign Innovation

Simple Smartphone Frame
Simple Smartphone Frame

I developed a new creation and innovation using AR technology and combine it to the Brand Activation

work samples

BA Activation

Simple Smartphone Frame

Executing special projects through online and offline media such as making an offline event (Meet n Greet) and create an offline placement to reach more awareness and trust.

work samples

Brand Partnership

The goal of the collaboration with other aligned brand partners is to increase brand and product awareness of both brands. It includes selling a bundle package, doing Live IG, creating another creative activation such as Free Giveaway or other particular brand activation such as in-kind sponsorship.


work samples

Simple Smartphone Frame

Support SEO & Website Content

  • Create a monthly content articles to support the Website & SEO Activity based on the data of Search Volume


  • Create interesting and "hook" content for CPAS FB Ads to get a good result (in ROAS)

work samples

Event Management

Managing the event from the scratch with the fresh idea to supervising the execution of the event on the D-day.


Events can be in the form of exhibitions, sales, or just brand activation at a booth collaboration with other third parties.

work samples

Media Buying

Simple Smartphone Frame

Dealing and negotiating with media partners based on the needs of Realfood's campaign.

I work for the company to create a clear, strong and trustworthy brand and communication to customers to remain loyal to the brand.

Tebet, South jakarta

fannyoctafianiii@gmail.com